8.F. Round table: European experiences on infodemic management

Abstract The COVID-19 pandemic has affected our lives in many ways, including the way we consume, produce and react to information. Underlining that world is facing a rapid amplification circulation of accurate but also low quality false information, UN Secretary-General Director-General World Health Organization both declared are currently fighting an infodemic same as pandemic. An overload information-some accurate, some not-that spreads alongside epidemic digital physical space. makes it difficult for people find reliable, timely high information enact health behaviours protect themselves their communities. Due complex nature ecosystem societies communities live in, cannot be prevented, can managed reduce harm individual, community population health, support social cohesion trust emergency response interventions. Infodemic management, analogous evidence-based practice detecting, characterising, responding managing its harmful effects. During crisis, public authorities have been challenged they communicate with public, engage response, providing scientific evidence, day-to-day facts figures. However, messages content unable compete engaging, emotive evocative content, often or even false, shared on media, closed messaging apps. Although not received specific training infodemic, oftentimes expertise needed scattered across government sector, management become integral part job challenge address. Within PHIRI, Population Information Research Infrastructure, best available evidence research well-being populations impacted by generated facilitated. It supports exchange Europe area well. This workshop aims share experiences during will organised round table, starting setting scene introduction key concepts. Then from different perspectives (public authorities, patients, literacy) through panel discussion. Speakers present how experienced approached crisis practical examples. Participants opportunity interact panellists ask questions. Key take home panellist selection tools participants use own activities provided conclusion. Speakers/Panelists Tina Purnat European Center Disease Prevention Control, Solna, Sweden Neville Calleja Department Research, G'Mangia, Malta Anna-Leena Lohiniva Finnish Institute Welfare, Helsinki, Finland Kaisa Immonen Patients' Forum, Brussels, Belgium Orkan Okan Bielefeld University, Bielefeld, Germany Evidence-based metrics interventions respond misinformation. Whole society approach manage infodemic. Experience sharing essential this nascent practice. Partnership system society. We managers promote hygiene.